With the the introduction of the higher-priced point, Pandora Lab Grown Diamonds, the entire customer journey needed to be elevated. The mission for the new website was to bring more of a brand experience to a transactional website and introduce elements of the new visual brand identity developed by Baron & Baron. As the creative lead for Pandora, working closely with our website design agency, Work & Co, pilot website for Canada and Italy were so successful, the global launch was moved forward. New customers and repeat customers are spending more time on the website and sales are stronger than before.

Content creation for activewear brand, Grand Athletic Club.

Content for Chris Paul for Five Four collaboration